How does the woman consumer get affected by the fashion inner store Essay

How does the woman consumer get affected by the fashion inner retentivity milieu - Essay ExampleWomen take pride in their ability to shop prudently and well. They are put away the primary buyer in the American market place.(41) Unlike their male counterparts, women make purchasing decisions in a more complex, roundabout way. The fashion stores stand is to help women consumers when they need help, and bring down low when they dont to let their buying minds complete the sale by giving them blank space and information to match the beautiful design of the products in the store.(25) Given the above background, let us canvass the various factors that affect women consumers in the fashion stores inner environment. Atmospherics The fashion stores layout is normally innovative. Victor Gruen is accredited with conceiving an ideal environment for shopping. (Rifkin, 1996, pg 263).(1) Rather than employing straight lines, as would wait the obvious choice, subtle gradients of angling veer women consumers down the pathways, especially in the fast selling items areas. on with climate control, a lack of clocks, and centrally controlled lighting, the consumer loses all sense of direction, time of day and duration of her stay.